Sunday, 28 June 2009

Advertising Standards

It's no great surprise that the advertising industry is being hit hard by the economic woes of the world. Have you noticed that even TV is now having to advertise the power of advertisements? I'd guess this is one of the best barometers of both the state of the economy as well the change in the revenue models for TV. You always recall the good adverts, and if they are done well they become intimately associated with the product they are selling - for example Cadbury's Gorilla, Guinness Horses and Surfers or the Smash Martians. However, some advertising is just plain wrong. My current hate is the Iggy Pop, Swiftcover ad. After years of leaping around a dance floor to Iggy's Lust for Life, there is something deeply disturbing that Iggy has gone lusting after the adverting dollar. I have no problem with him needing to supplement his pension, but with a cheesy insurance ad? I develop tourette's every time I see the ad.

Equally, the emergence this week of a 34 page brochure advertising the *cough* icon that is Michael Owen, who 'may consider a move away from St James' Park' *really, I'd never have guessed* is just plain wrong. This glossy contains some interesting facts about Brand Owen, including 0.5 goals per game ratio, his current sponsors (Umbro, Tissot and BMW - in case you are mildly interested) and how he isn't really injury prone. Its the fact that he is being hawked around (in English, Spanish and Italian) that is so unedifying. Don't get me wrong, I'd not hankering back to the days of the bags full of cash in motorway service stations in order to transfer a player from club to club, this just feels so extreme, so impersonal, so desperate.

What is does demonstrate is that the corportisation and internationalisation of football is complete. EMO, will load up his metaphorical saddlebags of Newcastle United's cash and hightail it out of town. Like the mercenary that he is, he'll tip up somewhere new, do a job for a couple of years and quickly erase the memories of his time in the black and white shirt. When he arrived at the Toon he was damaged goods, and he'll leave us the same... only several million pounds richer. Brings a new definition to 'living on past glories'. Cheerio, Michael, shut the door on your way out - you won't be missed.

With regards to the rest of the squad, no doubt the exodus will start next week - rumours are legion, but I'm not paying too much attention. Far more pressing matters of managers/owners are taxing my thoughts...and depressing me. Unfortunately, I can see a fire sale of the talent (such as it is) from the squad, and administration is looming. A ten point deduction before we even start in the Championship - what joy.

On a lighter note - I've mentioned in the past that I live fairly near Old Trafford. This week coming back from work a Audi R8 appeared in my rear view mirror... Immediate thought was "*tut* footballer" I wasn't wrong, as he pulled next to me at the lights, I saw that the driver was Fellaini - him of the big hair fame.

You heard it here first.

3 comments:

TeeTotallyNot said...

Ta very muchly - I wish I had never followed that link to Iggy's ad. Another thing that's gonna stay with my to the grave.
As for FEMO - I'm gonna have a pint or two tomorrow to celebrate his exit. A German friend asked me today "but where is he going and for how much?" and I said I didn't give one because all that mattered to me was that we'd get rid of the over-rated, noncommittal little so-and-so and his masive wages.
Unfortunately we're gonna lose some I'd like to keep (I had the weirdest dream tonight that Spidey had signed a contract extension till .. we're back in the Premier League... = for life?)
This is still the calm before the storm, "enjoy" it while it lasts.

Karen Toon said...

Ahem... Sorry about the Iggy ad... But I've been wincing every time its been on TV over here

TeeTotallyNot said...

I'm wincing every time I think of it.